Samsung Unveils Revolutionary Onyx LED Displays at CinemaCon 2025

Samsung presented its latest cinema screen technology at CinemaCon 2025 in Las Vegas from March 31 to April 3, 2025. The company showcased the new Samsung Onyx LED cinema display to industry professionals and cinema owners to set a new benchmark in visual performance.

Samsung introduced its newest generation Samsung Onyx LED displays during CinemaCon 2025, the largest annual gathering for cinema industry professionals. The event, held in Las Vegas, brought together exhibitors, theater owners, and technology experts to observe innovations that promise to redefine the cinematic experience. The Onyx LED display was a focal point of Samsung’s presentation.

The Advantages of the Latest Generation of Samsung Onyx

The new Samsung Onyx display features enhancements that set it apart from conventional cinema screens. The technology supports 4K resolution at a 120Hz refresh rate, ensuring that motion appears smooth and details are rendered accurately. Samsung confirmed that the display achieves a brightness level of 300 nits, a figure that stands six times above standard cinema brightness. These specifications are intended to maintain image clarity in both dark and bright scenes.

The Samsung Onyx display offers unlimited contrast and precise color accuracy. Samsung emphasized that these improvements allow theater audiences to view films with a level of detail and depth that exceeds current cinema standards. The company noted that the enhancements in image quality, contrast, and color accuracy were developed to meet the growing demand for premium visual experiences in modern theaters.

At CinemaCon 2025, Samsung arranged a live demonstration of the Onyx LED display by screening films such as Elio (2025) and Inside Out 2. Attendees witnessed the display’s performance firsthand. The demonstration allowed viewers to experience the depth of color and image detail provided by the technology. Audience feedback during the demonstration indicated that the clarity and smoothness of the visuals were noticeable improvements over conventional displays.

Samsung showcased the flexibility of the Onyx LED display with four standard size options. The displays are available in dimensions of 5, 10, 14, and 20 meters. This range of sizes enables theater owners to select a display that best fits the physical dimensions of their screening rooms. The company also highlighted the flexible customization options available, which allow for adjustments to suit various theater configurations and installation requirements.

Industry representatives at CinemaCon 2025 observed that the improvements in the Onyx display are aligned with current trends in cinema technology. The ability to support 4K 120Hz content with enhanced brightness and color accuracy is considered a significant step forward. Samsung’s decision to integrate these advanced features into the Onyx display underscores the company’s commitment to delivering high-performance products that meet the evolving expectations of both cinema operators and moviegoers.

In addition to the display’s technical capabilities, Samsung provided details on the integration process. The Onyx display is designed to be compatible with existing cinema infrastructure. Samsung representatives explained that the installation process will be streamlined to allow theaters to upgrade their current systems with minimal disruption. This compatibility is expected to facilitate rapid adoption of the new technology in cinemas across the United States and internationally.

Samsung confirmed that the latest generation of the Onyx LED display will be available in the United States soon. The first installation is scheduled to take place at an LVL 11 Entertainment theater located in Cannon Beach, Mesa, Arizona. LVL 11 Entertainment is known for its focus on incorporating cutting-edge technology to enhance the cinema experience. According to LVL 11 COO Adam Saks, the collaboration with Samsung was based on a shared vision to push the boundaries of entertainment technology. Saks stated that the decision to select Samsung Onyx was made after a thorough evaluation of its performance and compatibility with LVL 11’s operational requirements.

During a press briefing at CinemaCon 2025, Samsung executives provided an overview of the display’s technical features. They outlined that the 4K 120Hz support and increased brightness are designed to deliver a consistent and immersive viewing experience. The executives also highlighted that the improvements in contrast and color accuracy are achieved through refined hardware and calibration methods. These methods ensure that each display operates at its optimum performance level across a range of content types.

Samsung’s presentation at CinemaCon 2025 was part of a broader initiative to introduce new technology solutions to the cinema industry. The Onyx LED display is positioned as a solution that not only enhances the visual experience for audiences but also offers theater owners a practical upgrade path. The technical advancements incorporated in the Onyx display have been tested in controlled environments prior to the event, and the results were shared with industry attendees.

Samsung maintained that its ongoing research and development efforts are focused on creating products that meet both current and future industry standards. The Onyx LED display is expected to be a key element in the transformation of cinema technology. The company provided technical documentation and specifications to interested parties at the event, allowing industry professionals to assess the display’s potential for integration into their facilities.

As the CinemaCon 2025 event concluded, Samsung announced that orders for the Onyx LED displays would begin shortly, with initial installations planned for select theaters in the United States. Industry analysts and cinema owners will monitor the performance of these displays closely, and further updates on installation progress and customer feedback are expected in the coming months.